Are You Paying Attention to Your Website Metadata?
One of the by-products of taking classes in CSS, XHTML, and digital marketing is you beginning learning crucial things to which you never paid attention before. Metadata on websites is one of them. There are many complex facets of metadata, but I’d like to focus on something simple and tangible—the title and the description of webpages.
If you Google your website, are you happy with that search engine result listing title and the description that rests underneath it? If you have a blog, is your blog name included in your individual post page titles? Why should you care?
Because people are lazy.
Now that social sharing is essential to driving traffic, you need to make certain that traffic coming in realizes the content is yours—not whoever chose to share it. Your website or blog name should be reinforced and recognizable.
For example, I use the Hootsuite Hootlet plug-in for Firefox so I can easy share and schedule any interesting articles I find in my Twitter feed (or on Facebook or LinkedIn). The Hootlet automatically populates the message field with the webpage title and generates a shortened url to follow it.
However, an enormous number of blogs and websites to which I link don’t include their website or blog name on the individual article or post pages. Websites and blogs like AllFacebook, Search Engine Land, Ragan’s PR Daily, and Hubspot. That absence means I need to type in the source name every time because I don’t wish to claim their content as my own and I think including the media source increases my credibility.
But how long before I get too lazy to type in that name? Why aren’t they making it easier for me? Why aren’t they reinforcing their “brand name”?
Maybe something you should check. If you want to view the code behind a webpage, go to the page, right click, and select “View Page Source.”
After a week of visiting my booksellers and the publication of some timely articles addressing current issues in the industry, I have come away with the distinct notion that bookselling is not for the faint-hearted.
By their very nature, booksellers are impassioned, courageous entrepreneurs…
Read it all and understand why I shop at indie bookstores.
I’m finding a lack of LinkedIn etiquette an increasing source of frustration. Ignoring the constant inappropriate Twitter-linked account updates, my main annoyance is ‘Invitations to Connect’ from people I actually know. (I can excuse bad behavior from people I don’t know.)
- Authors claim me as a colleague (you’ve done business with me; you don’t work at the publisher) - Co-workers claim me as a friend (you’re not my friend; we’ve never gone for drinks after work) - Recruiters or human resources professionals claim me a someone they’ve done business with or know me from a group (I haven’t and you’re not in any of my groups)
All of these people I know or would consider a valuable connection, yet they can’t even check off a bullet point properly, or personalize their message.
The majority of invitations have the cut-and-paste basic message, which is fine when you spoke to that person that day, but not if it’s a message out of the blue. And I like to have that message for future reference when someone in my network pops up and I have no idea how we met each other in the first place.
What’s your experience? How do you deal with bad etiquette?
I need to put together a collaborative spreadsheet with multiple people altering it—a sign up sheet for a schedule. My first instinct is to use Google Docs. However, not everyone has a Google accounts or is unwilling to share that info.
Are there alternatives? Is there a way I can query people and have it load into my own Google doc (which I can then export and share). I appreciate the help.