April 2012
1 post
University Press Facebook Timeline Smackdown
Now that the name-grabbing headline part is done…
I wanted to take a look at how university presses are taking advantage of the new Facebook timeline to tell their “brand story” as is so often said in endless tech weeks with panel discussions on Facebook marketing.
I’m biased, so I decided to go the bean-counting route: what is their cover photo, how many likes, what...
