One of the by-products of taking classes in CSS, XHTML, and digital marketing is you beginning learning crucial things to which you never paid attention before. Metadata on websites is one of them. There are many complex facets of metadata, but I’d like to focus on something simple and tangible—the title and the description of webpages.
If you Google your website, are you happy with that search engine result listing title and the description that rests underneath it? If you have a blog, is your blog name included in your individual post page titles? Why should you care?
Because people are lazy.
Now that social sharing is essential to driving traffic, you need to make certain that traffic coming in realizes the content is yours—not whoever chose to share it. Your website or blog name should be reinforced and recognizable.
For example, I use the Hootsuite Hootlet plug-in for Firefox so I can easy share and schedule any interesting articles I find in my Twitter feed (or on Facebook or LinkedIn). The Hootlet automatically populates the message field with the webpage title and generates a shortened url to follow it.
However, an enormous number of blogs and websites to which I link don’t include their website or blog name on the individual article or post pages. Websites and blogs like AllFacebook, Search Engine Land, Ragan’s PR Daily, and Hubspot. That absence means I need to type in the source name every time because I don’t wish to claim their content as my own and I think including the media source increases my credibility.
But how long before I get too lazy to type in that name? Why aren’t they making it easier for me? Why aren’t they reinforcing their “brand name”?
Maybe something you should check. If you want to view the code behind a webpage, go to the page, right click, and select “View Page Source.”