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University Presses on Pinterest

A straightforward title. 

  1. Cambridge University Press ELT Digital
  2. Cambridge University Press Library
  3. Cambridge University Press Textbooks
  4. Cornell University Press
  5. Duke University Press
  6. Harvard Press
  7. Mercer University Press 
  8. MIT Press
  9. NYU Press
  10. Oregon State University Press 
  11. Sydney University Press 
  12. University of Pennsylvania Press 
  13. University of North Texas Press 
  14. University of Texas Press 
  15. University Press of Florida 
  16. University Press of Kentucky 
  17. University Press of Mississippi 

Honorable Mention: LSE Review of Books

As always, who’d I miss? Who do you think is using it most effectively? (I’m leaning towards LSE Review of Books who is not a university press)

And now for my useless commentary:

I’m a little worried that everyone signs up for the next big thing without figuring out how to use it effectively. Ten pins in the initial burst of enthusiasm and then nothing. Remember that people are using Pinterest to drive traffic to their website where they can capture customer information or turn browsers into customers. Fight shiny-object-syndrome and use these tools effectively. 

And there’s a fairly strong university library presence on Pinterest (and judging by how my alma mater is handling their welcome week, pictures of beautiful smiling freshmen and/or cupcakes instagramed is a major selling point). 

Some university libraries (I particularly like the archive /special collections images):

Honorable mention: New York Public Library (which has a research division and is awesome)

And from WIRED Campus “3 Ways College Libraries Are Exploring Pinterest" and Wayne State University’s Ideas from The School of Library and Information Science "5 Ways to Use Pinterest At Your Academic Library

Anything else to add?

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University Presses on Tumblr

Thanks to the lovely Nick Moran at The Millions, bookish types have an already overloaded dashboard, but yet there could be more. Here’s a quick roundup of university presses on Tumblr, along with my rant about time management below. 

If I’ve missed any please let me know. 

Here are the university press tags that pop-up on the first 10 pages of Google in the order they showed up in my results (“tumblr university press”). Remember that Tumblr has terrible SEO. These tags should be a good indicator of who should jump on board — or not. 

Of course, MIT Press and the like didn’t show up in results because they don’t have university in the name, so be sure to check for them separately. 

And a couple other tags to follow:

In addition to the usual book publishing subjects, universities and academic libraries are the obvious choice to follow and check out how they are using Tumblr. Any recommended actions for university presses on Tumblr?

Now for the rant you can ignore:

The horrible truth in social media is that not everyone uses it and most of those who do, don’t use it as frequently as the social-media-is-the-future crusaders like to believe. This means that it needs to be used strategically (and before you get angry about using business terminology, pretend you’re in Au Bonheur des Dames). Part of that strategy is not stretching yourself thin across many platforms and investing in none. For the university presses missing, I wonder whether Tumblr has reached the tipping point where it’s necessary to add another platform to the workload — or what they should shut down in exchange. 

*28 Aug: Adding NYU Press (*unbearable shame for missing alma mater’s press*)

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